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IKEA radi na record playeru i "music party" kolekciji

"Sve što vam je potrebno za organiziranje dobrog glazbenog tuluma"

  • Mixmag Adria
  • 4 April 2018
IKEA radi na record playeru i "music party" kolekciji

IKEA - da, ta IKEA - je najnoviji i možda najmanje očekivani novi kandidat u glazbenom hardveru.

Prema priopćenju za tisak, IKEA se udružila s Teenage Engineering, kreativnim kolektivom s fokusom na projektiranju elektroničkih instrumenata i zvučnika kako bi stvorila nadolazeću kolekciju FREKVENS (švedski za "frekvenciju"). Zbirka, koja je namijenjena pružanju "svega što vam je potrebno za organiziranje dobrog glazbenog tuluma gdje god bili", navodi se da uključuje vinil player, elektronski zbor kao i party osvijetljenje.

Ideja iza FREKVENS-a je pružanje usluge mladim party ljudima diljem svijeta. "Znamo da je za mlađe ljude spontanost ključna", kaže Michael Nikolic, kreativni voditelj IKEA Range & Supply. "Ideja o okupljanju nekih prijatelja mogla bi postati stvarnost u nekoliko minuta. Što je tada potrebno imati kod kuće? Ili možda želite donijeti zabavu negdje drugdje? Zajedno s Teenage Engineering željeli bismo istražiti mogućnosti "nošenja tuluma" sa sobom i svega što vam je potrebno za sjajnu zabavu. "

The FREKVENS kolekcija biti će globalno dostupna u trgovinama do februara 2019.

IKEA - yes, the furniture store - is the latest and possibly least expected new contender in the music hardware pool. According to a press release, IKEA has teamed up with Teenage Engineering, a creative collective with a focus on designing electronic instruments and speakers to create the upcoming FREKVENS collection (Swedish for "frequency"). The collection, which is meant to provide "everything you need in order to throw a really good music party wherever you are", is said to include a vinyl player, an electronic choir as well as party lighting. The idea behind FREKVENS is to cater to the young party people of the world. “We know that for younger people, spontaneity is key," says Michael Nikolic, the creative leader at IKEA Range & Supply. "The idea of gathering some friends could become a reality in minutes. What is then needed at home? Or maybe you want to bring along the party somewhere else? Together with Teenage Engineering we want to explore the possibilities of bringing the party with you and what else you need for a great party.” The FREKVENS collection will be available in stores globally by February 2019.
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